Meghan Markle’s lifestyle brand, As Ever , is back in headlines—but not for the reasons her team may have hoped. Despite claims that her...
Meghan Markle’s lifestyle brand, As Ever, is back in headlines—but not for the reasons her team may have hoped. Despite claims that her second product drop sold out “within minutes,” reports and fans alike suggest that the drop fell flat, with actual sales unfolding over hours, not moments.
As Ever’s Hype vs. Reality
The Duchess of Sussex released her second As Ever collection recently, and her PR machine was quick to promote it as another sellout success. However, many online observers quickly noticed that the products remained available for a surprisingly long time. The real-time response sharply contrasted with Meghan Markle’s team’s narrative, leading to criticism that she’s acting like it’s a major win—even though the buzz doesn't match up to the numbers.
Marketing Spin: Acting Like It’s a Win
In promotional videos, Meghan Markle thanked supporters for “selling us out again,” smiling as she poured tea and showed off curated visuals. Yet critics were quick to call the presentation misleading, pointing out that products like flower sprinkles were still in stock hours after launch. While she’s clearly acting like it’s a resounding win, the on-ground reality appears far more subdued.
Why the Second Drop Fell Flat
Public Reaction Questions the Narrative
Online, both fans and critics alike have pointed out that Meghan Markle’s promotional strategy seems more focused on creating buzz than reflecting the truth. From pushing unsold items like flower sprinkles to exaggerating sales velocity, many feel she’s acting like it’s a massive win to maintain her brand’s public image.
Should There Be a Third Drop?
With the second As Ever drop fell flat, some commentators are questioning whether a third attempt is wise. While Meghan Markle seems determined to push forward, others suggest it might be time for a strategic pivot. After two underwhelming launches, continuing the same approach could risk further reputational harm.
The Meghan Markle Brand Dilemma
Meghan Markle’s identity as a lifestyle influencer is still a work in progress. While she wants her As Ever brand to reflect grace, elegance, and modern femininity, the disconnect between PR messaging and consumer response is becoming increasingly apparent. It's clear that simply acting like every drop is a win won’t be enough to sustain interest if future offerings lack compelling value.
Conclusion: A Lesson in Measured Momentum
There's no denying that Meghan Markle’s team knows how to build hype. But as her second As Ever drop fell flat, it's clear that future success will depend more on authenticity and innovation than PR spin. If she’s truly committed to building a legacy lifestyle brand, acting like everything is a win won't be enough—results will need to match the headlines.
